23 February 2010
So I kind of live in a pop-cultural vacuum, and often rely on the kindness of my friends to fill me in. Example: the following exchange, which happened in January.
Me: Hey guys, what’s this song?
Exasperated friends: Uh, this is “Empire State of Mind.” By Jay Z. Featuring Alicia Keys.
Me: Really? It’s pretty good.
Exasperated Friends: No shit. It was the number one single on three different Billboard charts in November.
So this weekend, when I saw this commercial for the first time, I was totally amazed:
Evidently it’s a revisitation of this commercial, which came out this time last year (in other words, just in time for Lent. Don’t think we don’t know you’re catering to lazy Catholics, McDonalds):
This means I’m only about a YEAR out of the loop. Not too bad, right? I love this for so many reasons. One, the singing animatronic fish is protesting the guy eating him. I wish there was a specific word for when animals are anthropomorphized to discuss/protest our consumption of them. It happens more often than you would think, for it being such uncomfortable trope.
Second, I love how idiotically catchy the song is. The slurred vocals, the crappy synth accompaniment. It’s more or less perfect. Which probably explains this:
And why this is somehow less funny: